How it works
The Product Ratings program allows you to show reviews for your products on Google Shopping. Product ratings are visible in both ads and free product listings.
Google has strict guidelines for reviews, including:
You must have at least 50 product reviews from real customers.
All reviews should be included, even negative ones.
Reviews must not violate copyrights, be offensive, or appear spammy.
Reviews shouldn't contain personal information (e.g., full names, email addresses, phone numbers).
To comply with these guidelines, we include all Published and Hidden reviews but exclude AliExpress imported reviews and Archived reviews from the reviews feed.
Unique Product Identifiers
Ratings and reviews are matched with products using various factors, the strongest being globally unique product identifiers like GTINs.
While GTINs provide the best match, Google can also match reviews using:
Brand and MPN
However, these identifiers may not offer as accurate a match as GTINs.
Even when the reviews and products are matched, Google will only show star ratings when the system determines that the information is accurate and relevant to customers.
How to participate
Step 1: Upload the products feed
If you have a Google account (e.g. Gmail), go to Merchant Center to initiate the process.
You can then manually create and upload a product feed following Google's instructions or use third-party apps like:
Google typically takes around 10 business days to approve your products.
Step 2: Sign up for the Product Ratings program
Complete the Product Ratings Interest Form.
For "Do you work with an approved third-party reviews aggregator?", select No.
Step 3: Confirm that Judge.me is your aggregator
A few days after submitting the form, you'll receive the following email from Google:
You can reply letting Google know that you'll be submitting a direct Product Ratings feed.
If everything is okay, Google will follow up with you, and the Product Reviews tab will now be available in your Merchant Center.
Step 4: Generate and upload the product reviews feed
From your Judge.me admin:
Go to Settings > Advanced > Google Product Review Feed.
Enable the XML feed then customize other settings if needed.
For new dashboard
For new dashboard
From Judge.me admin, go to Marketing and Social > More > Google Shopping
From your Merchant Center:
Click Marketing on the left menu.
Go to Product reviews > Product reviews feeds.
Click + on the Feeds page.
Name and input method
Step 5: Follow up with Google
Google will conduct a manual review of the feed, which takes 2-4 weeks.
During this period, a Google Shopping representative might contact you to inquire about your reviews. If everything is good, Google will send you an email confirming that your product reviews feed is accepted.
The status of your product reviews feed should now be Live.
If the status still doesn't change after a few days, please contact Google for further clarification.
Step 6: Troubleshoot issues
You can also see the status of your reviews inside the Product reviews tab, including those that might not yet meet the criteria to display on Google Shopping.
You can check our troubleshooting guide to get more reviews qualified.
The entire process may take 2-6 weeks to complete. Assuming all the information aligns between the product feed and product reviews feed, your reviews should now show in Google Shopping.
Should they still not appear, please contact Google Shopping support to see what the issue is. Once you receive a response from Google, please let us know, and we'll be happy to advise further.