Available on the Awesome plan
How it works
The Product Ratings program allows you to show reviews for your products on Google Shopping. Product ratings are visible in both ads and free product listings.
Google's requirements
Google has strict guidelines for reviews, including:
You must have at least 50 product reviews from real customers.
All reviews should be included even negative ones.
Reviews must not violate copyrights, be offensive, or appear spammy.
Reviews shouldn't contain personal information (e.g., full names, email addresses, phone numbers).
To comply with these guidelines, all verified reviews collected via Judge.me will be included in the review feed. Reviews imported from other platforms won't be included.
Unique product identifiers
Ratings and reviews are matched with products using various identifiers. The best identifiers are global unique product identifiers like GTINs.
You can add the following product identifiers to the Google feed:
Product URLs and Product names. Judge.me will automatically include this information as a product identifier.
Shopify product ID. Judge.me will automatically this information as a product identifier.
Note:
These product identifiers were added in the latest version of the feed. Please update to the latest version if you see the notification below in your app settings.
GTINs. If you can, we strongly recommend adding global unique product identifiers like GTINs to your products.
Step 1. Navigate to your product within the Shopify admin and add the GTIN code in the Barcode (ISBN, UPC, GTIN, etc.).
Step 2. Navigate to the Judge.me app > Marketing and Social > Google and SEO > Google Shopping > Advanced settings. Then check the box Add GTIN in the feed (Default).
Brand and MPN
Step 1. Navigate to your product within the Shopify admin, then add Brand names in Vendor and MPN codes in SKU (Stock Keeping Unit) to your products.
Step 2. Navigate to the Judge.me app > Marketing and Social > Google and SEO > Google Shopping > Advanced settings. Then check the box Add MPN in the feed.
Note:
Even if the reviews and products are matched, Google will only show the star ratings when their system determines that the information is accurate and relevant to customers.
How to participate
Step 1: Upload the product feed
If you have a Google account (e.g. Gmail), go to Merchant Center to initiate the process.
You can then manually create and upload a product feed following Google's instructions using Shopify's official Google app.
Other Shopify apps that offer the same functions:
Google typically takes around 10 business days to approve your products.
Step 2: Sign up for the product ratings program
Complete the Product Ratings Interest Form.
For "Do you work with an approved third-party reviews aggregator?", select No.
Step 3: Confirm that Judge.me is your aggregator
A few days after submitting the form, you'll receive the following email from Google:
Your aggregator, 'Judge.me', isn’t part of the Product Ratings program yet, so they won’t be able to submit a direct feed for you. Instead, you’ll need to send a direct product ratings feed to Google Merchant Center.
Please let us know if you would like to send a direct Product Ratings feed by replying to this email.
You can reply letting Google know that you'll be submitting a direct Product Ratings feed.
If everything is okay, Google will follow up with you, and the Product Reviews tab will now be available in your Merchant Center.
Step 4: Generate and upload the product review feed
From your Judge.me admin:
From Judge.me admin, go to Marketing and Social > Google and SEO > Google Shopping.
Select Generate the product review feed, then customize other settings if needed.
Click Save.
For other platforms
For other platforms
Go to Settings > Advanced > Google Product Review Feed.
Enable the XML feed then customize other settings if needed.
Click Save.
From your Merchant Center:
Click Marketing on the left menu.
Go to Product reviews > Product reviews feeds.
Click + on the Feeds page.
Name and input method |
 |
Setup |
 |
For Google Merchant Center Next users
For Google Merchant Center Next users
You can upload the XML feed by going to Reviews > Product reviews > Product review data sources > Add product reviews.
Step 5: Follow up with Google
Google will conduct a manual review of the feed, which takes 2-4 weeks.
During this period, a Google Shopping representative might contact you to inquire about your reviews. If everything is good, Google will send you an email confirming that your product reviews feed is accepted.
I am happy to inform you that the Google Product Ratings feed for the store ... has been successfully integrated into our system. Attached are the screenshots of some of your reviews currently live online on Google Shopping pages.
The status of your product reviews feed should now be Live.
If the status still doesn't change after a few days, please contact Google for further clarification.
Step 6: Troubleshoot issues
You can also see the status of your reviews inside the Product reviews tab, including those that might not yet meet the criteria to display on Google Shopping.
You can check our troubleshooting guide to get more reviews qualified.
The entire process may take 2-6 weeks to complete. Assuming all the information aligns between the product feed and product reviews feed, your reviews should now show in Google Shopping.
Should they still not appear, please contact Google Shopping support to see what the issue is. Once you receive a response from Google, please let us know, and we'll be happy to advise further.
If you need help displaying product reviews on Google Shopping, contact our team at [email protected]. We're available to help 24/7!