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Integrating ActiveCampaign with for email segmentation
Integrating ActiveCampaign with for email segmentation
Updated over a week ago

Available on the Awesome plan

Elevate your email marketing prowess by integrating ActiveCampaign with This powerful combination empowers you to leverage review data for refined email segmentation, making your customer engagement strategies even more impactful.

How it works

Experience the synergy between ActiveCampaign and, merging powerful tools to elevate your customer experiences. Here's how this integration harmonizes to enhance your strategies:

ActiveCampaign's Robust Capabilities: ActiveCampaign delivers a suite of tools spanning email marketing, marketing automation, and CRM functionalities. These combined features empower you to craft truly remarkable customer interactions.'s Integration with ActiveCampaign: The integration of with ActiveCampaign is a game-changer. Whenever your valued customers share their insights by submitting a review on, the integration leaps into action.

Data Transmission to ActiveCampaign: The integration works like clockwork, transmitting essential data from to your ActiveCampaign platform. The following crucial pieces of information are relayed:

  • Review Body: This encompasses the detailed content of the submitted review, offering insights into your customers' experiences.

  • Review Title: The title assigned to the review, encapsulating its essence at a glance.

  • Review Rating: The numerical rating bestowed upon the reviewed product, providing an instant gauge of customer satisfaction.

  • Review Product Title: The title of the specific product for which the review was thoughtfully provided.

Empowering Customer-Centric Strategies: Armed with this review data, your strategies are enriched and empowered. Customer-centric endeavors, informed by authentic feedback, become finely tuned and more impactful.

Through this dynamic integration, ActiveCampaign and join forces to not only streamline operations but to also drive deeper insights. The result? Enriched customer experiences that resonate at a profound level.

How to set up

Follow these simple steps to activate the ActiveCampaign and integration, paving the way for email segmentation through review data.

Step 1: Get ActiveCampaign API credentials

  • Access your ActiveCampaign admin dashboard.

  • Go to the Settings section, and from there, choose Developers.

  • Within the Developers menu, locate and select API Access.

  • Copy the provided URL and Key, as you'll need them for the integration process.

Step 2: Configure the integration in

  • From admin, go to General Settings > Integration > Admin Backend > Email Marketing Integration.

  • Paste the previously copied API URL and Key into the designated fields.

  • To complete the integration setup, click Save Settings.

For other platforms

  • Go to the admin dashboard.

  • In the Settings area, find and select Integrations.

  • From the Integrations menu, choose Email Marketing Integration, and further select ActiveCampaign.

  • Paste the previously copied API URL and Key into the designated fields.

  • To complete the integration setup, click Save Settings.

Important notes

  • Review Data Transmission: The integration facilitates the transfer of review data to ActiveCampaign for every created review, regardless of whether it's published or moderated.

  • Subscriber Enrichment: Existing subscribers will see their review data enhancing their contact details within ActiveCampaign. For non-subscribers, a new account will be generated, containing the review data but lacking additional details like a name.

  • Limited to New Reviews: The integration exclusively applies to new reviews generated after its activation. Reviews predating the integration will not trigger interactions with ActiveCampaign.

  • Exclusions: Imported reviews and those generated by administrators will not activate the ActiveCampaign integration.

  • Review Requests: Please note that sending review requests directly through ActiveCampaign is not supported. Refer to the relevant article for guidance on sending review requests.

By successfully following these steps and understanding the integration's parameters, you're poised to transform customer reviews into potent tools for refined email segmentation, enriching your engagement strategies with authentic insights.

If you need help integrating ActiveCampaign with, contact our team at [email protected]. We're available to help 24/7!

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