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Tracking orders and revenue from referrals
Tracking orders and revenue from referrals
Updated over a week ago

Within the reporting dashboard accessible at Reporting Dashboard Link, we meticulously track the number of orders completed on your Shopify store, accompanied by the associated revenue, originating from interactions with the review site. These two key metrics provide valuable insights into the returns you can expect from our site and also assist us in calculating any applicable commission fees, particularly if you are enrolled in our paid plan.

Our tracking mechanism involves the strategic placement of UTM (Urchin tracking module) links beneath the Call-to-Action (CTA) buttons on your product pages, as well as when your products feature in collection pages or appear in search results. This article serves to comprehensively elucidate the intricacies of this tracking process.

How We Track Orders and Revenue from Site Referrals Using UTM Links

When a customer engages with the "View product in store" CTA buttons on your product pages, they are redirected to your corresponding Shopify product pages through a specifically crafted tracked URL. This URL incorporates UTM parameters, as defined by Urchin tracking module guidelines: Learn more.

The appended UTM parameters, including ?, uniquely identify and associate the customer with their referral source. Subsequently, when the same customer completes a new purchase, Shopify automatically appends the relevant UTM parameters to the corresponding order. Consequently, the monetary value of the order is then attributed to the overall orders and revenue stemming from site referrals.

A customer clicks on the "View product in store" CTA button.

A customer is redirected to your Shopify product page with the UTM link.

Orders and revenue from site referrals.

If you need help tracking orders and revenue from referrals, contact our team at [email protected]. We're available to help 24/7!

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