The Google Shopping Product Reviews XML feed allows you to show your reviews inside Google Shopping search results.
Note: This article is about the XML product reviews feed for Google Shopping. For showing reviews in Google Search, please see our Rich Snippets feature.
To get your reviews accepted in Google Shopping, you need the following:
- At least 50 product reviews
- Pass the manual approval process by Google Shopping team
- Consistency in IDs (so-called
strong IDs) between product feed and product reviews feed
In short, getting your reviews in Google Shopping can take time and effort. Google Shopping aims for the more established stores who can follow strict guidelines.
- Create your product reviews XML feed in the Judge.me app admin
- Fill out the Product Ratings Interest Form
- Make sure that your product feed uses
SKU(Shopify product admin) as
idor both feed (product feed, product reviews feed) has valid GTINs
Recommended: Use GTIN as a strong identifier across your product feed and your product reviews feed. For this you will have to upload the
GTIN in the
barcode field in the Shopify products admin.
- Google Shopping: Recoup Fitness Stinger Cold Therapy Massage Roller Ball (Link only works for users based in the US, please see screenshot below)
- Shopify product page: Cold Massage Roller
Please note: Product reviews for the exact same product submitted by other merchants may show for your products as well and vice versa.
Enable the Google Shopping Product Reviews XML Feed
In your Judge.me admin, go to: More > Settings > SEO > Google Product Review Feed and enable the
Google Product Review Feed.
- Shop level reviews: Sometimes a product reviews feed is not approved by Google because the review text is too general and is rather an evaluation of the shop instead of the actual product.
- MPN identifier: This setting should be enabled if your product feed is also including MPNs in order to increase the chances of matching reviews with your products.
Typical setup in the Judge.me app admin:
Create a Google Merchant Center account
If you don't have a Google Merchant Center account yet, please sign up for a free account here.
Request "Product Reviews" feed
To submit your reviews feed in Google Merchant Center, you first need to make sure the "reviews" feed type is available to your shop.
Fill out the Product Rating Interest Form.
3rd party aggregator service
- Provide Google with the amount of 1- to 5-star ratings you have collected
You can find these collected reviews in the Judge.me app admin, go to: More > Settings > SEO > Google Product Review Feed > Review Feed Installation Info and click
(show) below "Reviews per rating:" to see the amount of 1- to 5-star ratings collected so far.
Please note: Google wants all reviews available from us, including reviews marked as hidden. A feed with only 5-star ratings will likely not be approved by Google.
Ignore "pre-approved aggregator" feedback
After requesting the reviews feed, Google may reply with the feedback that Judge.me is not a pre-approved aggregator. While this is true (we are in the process of getting pre-approved), our lack of pre-approval has no impact on your ability to submit your Shopping XML feed.
Simply tell your Google Shopping representative that you will submit the feed directly in Google Merchant Center. The steps to do so are below.
Submit the Judge.me XML feed in Google Merchant Center
Once you are approved by Google, you will be able to see the
Product reviews feed type in Google Merchant Center (see screenshot above). You can now submit the product reviews XML feed.
These are the options you need to select:
- Feed type:
- Feed name: anything you want
- Upload method:
Ensure Strong IDs across feeds
In order to link your product reviews to your product feed, Google will use
- GTIN (recommended);
- or a combination of
SKUfrom Shopify (product reviews feed), respectively
MPNfrom (product feed)
As recommended in the official documentation, Judge.me uses
SKU as the value of the
ID in the product reviews feed (taken from the information you provide in the Shopify Products Admin).
For an app to create a product feed with
ID (instead of a newly generated ID), we recommend:
Shopify's own Google Shopping app does not allow for SKU to be used as ID in the products feed, but instead creates new values.
Please note: If you are changing the product ID in your Product Feed inside your Google Merchant Center, you will lose the product's advertising history in Merchant Center and AdWords.
Please reach out to us if you have any questions: firstname.lastname@example.org so we can help you out.
And of course, if your reviews are showing in Google Shopping, let us know so we can celebrate together!
The Product Reviews XML feed
+ Inside a
<review> element, the
<is_spam> element will be set based on your current review publishing status.
+ All deleted reviews, will be collect inside the
<deleted_reviews> element as a list of
For BigCommerce, we will use
SKU as Product IDs in the Google Product Reviews XML Feed, we will include MPN, GTIN and brand if available