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Implementing Google rich snippets on non-product pages
Implementing Google rich snippets on non-product pages
Updated over a week ago

The Reviews Page, homepage, and collection pages are non-product pages, meaning they are not associated with specific products.

Google has specific guidelines regarding this matter. According to Google's policy, rich snippets should not be applied to homepages; they should be used on individual content pages. Furthermore, rich snippets should exclusively provide review information about a particular item, not about a category or a list of items.

In simpler terms, creating rich snippets for non-product pages such as the Reviews Page, homepage, and collection pages goes against Google's policies. As a result, does not support this practice.

1. Adding product reviews to Google rich snippets

We only offer rich snippets at the product level based on reviews for each specific product. You can learn how to add your product reviews to Google rich snippets.

Adding rich snippets of product reviews to non-product pages carries the risk of severe penalties from Google, including:

  • Removal from the rich snippets program.

  • Full exclusion from Google search results.

We strongly discourage such practices to prevent any negative consequences. For more information, you can also refer to a detailed explanation by Eric Davis, our app partner from JSON‑LD for SEO.

For other platforms

2. Google seller ratings

If you wish to incorporate seller ratings ad extensions, you must gather reviews from one of these approved sources:

  • Google Customer Reviews.

  • Ratings got from Google Consumer Surveys.

  • Third-party sources or Google's approved review partners.

Please consult this article from Google for further information. Currently, is not an authorized Google review partner, so we do not support the addition of seller ratings at this time. We are actively pursuing official partnership status with Google and will keep you informed of any developments.

If you need help implementing Google rich snippets, contact our team at [email protected]. We're available to help 24/7!

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