The Google Shopping XML Feed allows you to show your reviews inside Google Shopping search results.
Note: This XML feed is for Google Shopping. For showing reviews in Google Search, please see our Rich Snippets feature.
To get your reviews accepted in Google Shopping, you need the following:
strong IDs) between product and reviews feed
In short, getting your reviews in Google Shopping can take time and effort. Google Shopping aims for the more established stores who can follow strict guidelines.
From Recoup Fitness:
To enable your Google Product Reviews, please go to your app settings under SEO > Google Product Reviews feed and switch the feed generation from
will not to
Then click on
Save Settings. Now that the feed is enabled, the settings box will update to include more instructions, which we'll cover in this article:
If you don't have a Google Merchant Center account yet, please sign up for a free account here.
To submit your reviews feed in Google Merchant Center, you first need to make sure the "reviews" feed type is available to your shop.
The best way to check is to start adding the reviews feed until we get stuck, as follows:
First, log in to your Google Merchant Center account and click on
Manage Product Feeds:
Then, click on the
+ button to add a new feed:
In the new feed form, check if
Product Reviews is available as a feed type:
Product Reviews can not be selected as feed type, so you need to apply to unlock it.
You can do so by filling in the Product Rating Interest Form which looks like this:
Filling in this form is easy, but you need to note two things.
First, you need to mention Judge.me as an aggregator of your reviews as follows:
Second, you will need some statistics about your reviews. Judge.me provides those in the app settings, if you click
(Click here for review count numbers you need to provide):
This info then needs to be filled in at the bottom of the form:
Of course, you submit the form by clicking
After requesting the reviews feed, Google may reply with the feedback that Judge.me is not a pre-approved aggregator. While this is true (we are in the process of getting pre-approved), our lack of pre-approval has no impact on your ability to submit your Shopping XML feed.
Simply tell your Google Shopping rep that you will submit the feed directly in Google Merchant Center. The steps to do so are below.
Once you have unlocked the
Product Reviews feed type in Google Merchant Center, you can submit the review feed. These are the options you need to select:
After submitting your product reviews feed, the most common way to get stuck is that Google Shopping will complain about lack of
Strong IDs. What they mean by this is that the IDs across your feeds (products + reviews) need to match.
As recommended in the official documentation, Judge.me uses SKU as the value of the ID in the reviews feed. We therefore recommend you do the same in your products feed.
For an app to create a products feed with SKU as ID and not something else, we recommend the Shopping Feeder app, as Shopify's own Google Shopping app does not allow for SKU to be used as ID in the products feed.
If you followed this process and received feedback that is mentioned above, please contact support at email@example.com so we can help you out.
And of course, if your reviews are showing in Google Shopping, let us know so we can celebrate together!